
Perspectives
Creating Global Market Leadership
Software as a Service (Saas) Presents New Targets for Venture Capital Funding
Current Investments
Bruce Cleveland has been part of InterWest's IT team since 2006, focusing on investments in the software and services sector with an emphasis on Software as a Service (SaaS) and analytical applications. He is a board member of Cloud9 Analytics, CubeTree, Marketo, Right90 and Signal Demand.
Prior to joining InterWest, Cleveland was one of the original members of the Siebel executive team. At Siebel, he held numerous executive positions including senior vice president and general manager of products, senior vice president and general manager of the OnDemand and SMB divisions and senior vice president of marketing and alliances. In the latter capacity, he is credited by Forbes and IDC with creating the most effective alliance organization in the enterprise software industry. He also held executive positions in engineering and product management at Apple Computer and Oracle Corporation. Prior to Oracle, he held technical positions at AT&T.
Cleveland attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.
A Word from Bruce
"I have had the tremendous good fortune to join and help build two software startups into industry leaders: Oracle and Siebel. Both capitalized upon technology transformations that led to rapid industry change. Today, the software industry continues to experience technology disruptions such as Web 2.0, SaaS and analytical applications that will drive a whole new class of consumer and enterprise application software. I look forward to working with entrepreneurs who see these opportunities and helping them to build market leading companies."






