Perspectives

View Bruce's blog "Software as a Service & All Things Software" or subscribe to the RSS feed.

Creating Global Market Leadership

SaaS Unlocks the Enterprise Software Stranglehold

Current Investments

Bruce Cleveland focuses on investments in the software and services sector with a focus on analytic applications and Software as a Service (SaaS). Cleveland serves on the Board of Directors of Cloud9 Analytics, Edge Dynamics, Marketo, Right90 and Signal Demand.

Prior to InterWest, Cleveland was one of the original members of the Siebel executive team. At Siebel, he held numerous executive positions including SVP and GM of Products, SVP and GM of the OnDemand and SMB divisions and Senior VP of Marketing and Alliances. In the latter capacity, he is widely credited with creating the most effective alliance organization in the enterprise software industry. Cleveland also held executive positions in engineering and product management at Apple Computer and Oracle Corporation, and prior to Oracle, he held technical support and management positions at AT&T.

Bruce attended the United States Military Academy, West Point, and graduated from California State University, Sacramento.

A Word from Bruce

"I have had the tremendous good fortune to join and help build two software start-ups into industry leaders: Oracle and Siebel. Both capitalized upon technology transformations that led to rapid industry change. Today, the software industry continues to experience technology disruptions such as Web 2.0, SaaS, SOA and analytical applications that will drive a whole new class of consumer and enterprise application software. I look forward to working with entrepreneurs who see these opportunities and helping them to build market leading companies."