Portfolio News
V.C.s Said to Pony Up for Brand.net
The New York Times
26 August 2008
Two former Yahoo executives are reportedly set to announce a fresh $10 million round of funding for their online advertising start-up, Brand.net.
According to CNet News.com, the round was led by Norwest Venture Partners and previous investor InterWest Partners.
Brand.net, founded by Elizabeth Blair and Andy Atherton, is reportedly hoping to tap into new demand by advertisers for online brand ads, as opposed to the text link advertising, the tradition bread-winners in the field.
