Spredfast Named a Leader in Social Relationship Platforms by Independent Research Firm
Spredfast Named a Leader in Social Relationship Platforms by Independent Research Firm Apr 2015
Spredfast cited for striking strong balance between product and strategy
April 20, 2015 11:09 AM Eastern Daylight Time
AUSTIN, Texas--(BUSINESS WIRE)--Spredfast, the world’s smartest Social Software Platform, announced today it has been named a Leader in “The Forrester Wave™: Social Relationship Platforms, Q2 2015” report by Forrester Research, Inc. Spredfast was among 11 of the “most significant software providers,” according to Forrester Research Inc, to be included in the study. The SRPs were evaluated on 41 criteria, including their current offerings, strategy and market presence.
“Every social marketer needs a social relationship platform,” stated Forrester in the report. “Managing branded profiles remains marketers’ favorite social activity … But social relationship marketing is getting harder.” According to the report, Spredfast is a Leader in the space. “Spredfast strikes a strong balance between product and strategy,” adding, “Marketers appreciate that Spredfast Conversations provides them advice and insights while they work.” Spredfast believes that its position as a Leader is bolstered by its exceptional customer success team. According to the report, “Clients love Spredfast’s onboarding and support.”
“Today’s market requires brands and media to not just have the right products, but also the right partner in delivering solutions that are ahead of the curve,” stated Rod Favaron, CEO of Spredfast. “We’re thrilled to have been named a Leader and we believe this recognition exemplifies the commitment we’ve made to our customers. With current and future Spredfast offerings, we will leverage our experience to continue to deliver best-in-class products and services.”
The Spredfast Social Software Platform is used by many of the world’s leading digital marketers, including Hyatt, General Mills, PepsiCo, Whole Foods, Viacom, NBA, PNC Bank and hundreds more.
"Spredfast's position in this report comes as no surprise to us at Hyundai, they are our most strategic partners in our Social@Scale program;" stated Jon Budd, Head of New Media at Hyundai Motor America. "Their platform has provided an intuitive, easy-to-use solution for our Corporate team, regional ad agencies and our dealerships."
As a Leader in the space, with the promise of delivering relentless innovation to Spredfast customers, the company continues to make investments and expand beyond the SRP category into other value-added categories. Recent highlights include:
The launch of Intelligence, a smart social solution that enables customers to better inform their social strategies with timely data and actionable insights. This latest offering gives brands and media companies unprecedented access to Facebook, Twitter and Tumblr data, giving customers the information they need to engage in Smart Social.
Continued expansion of their Spredfast social strategy team. In the last year, Spredfast has tripled revenue and customer growth. The Spredfast social strategy team will continue to focus on delivering unmatched strategic support to brand and media customers, alongside their industry-recognized product suite.
Spredfast’s Emmy-winning Experiences product continues to set the bar for the most robust offering in curation and redisplay of social content for brands and media. New features offer ease-of-use combined with customizable and visually stunning social experiences that inspire participation from fans and consumers across any digital screen.
Spredfast gives marketers the tools needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast Social Software Platform allows marketers to manage, integrate and amplify social content across any digital touch point in real-time. The solutions offer brands and media access to every piece of social data submitted in order to uncover conversations that matter. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.
Courtney White, 512 599-1676