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Shafqat Islam and Michael Brenner of NewsCred to Speak at Content Marketing World 2015 on the New Customer Journey and Content Strategy

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Shafqat Islam and Michael Brenner of NewsCred to Speak at Content Marketing World 2015 on the New Customer Journey and Content Strategy Aug 2015

NewsCred to demonstrate the power of content marketing at the world’s largest content marketing conference

August 26, 2015 

CLEVELAND, Ohio--(BUSINESS WIRE)--NewsCred, the world’s leading content marketing platform, today announced that it will be a platinum sponsor of Content Marketing World 2015. NewsCred’s CEO and Co-founder, Shafqat Islam, will present on “The New Customer Journey: Why Content Defines How Consumers Meet, Engage, and Return to Your Brand.” NewsCred’s Head of Strategy, Michael Brenner, will also be speaking at the event, helping attendees learn how to create a content strategy that works through his presentation, “Practical Tips, Tools, and Templates To Build Your Content Strategy.” Brenner will also present during the workshop with Doug Kessler, Co-founder and Creative Director of content marketing agency, Velocity, on “Developing a Documented Content Marketing Strategy.” In addition to NewsCred’s stage appearances, it will also be hosting its annual pop-up coffee shop with free beverages from local coffee shop, Rising Star Coffee, as well as showcasing demos of NewsCred’s leading technology that provides brands the ability to leverage the power of content to grow with efficiency, agility, and scale.

Who:

   

Shafqat Islam, CEO and Co-founder, NewsCred

     Michael Brenner, Head of Strategy, NewsCred

What:

   Hear firsthand from NewsCred executives how to leverage the power of content by learning to understand the customer journey - where your customers are, when is best to reach them, etc. - and build a strategy that delivers content that is helpful, necessary, or even entertaining to reach your customers.

Where:

   Content Marketing World 2015
    Booth #16
    Cleveland Convention Center
    300 Lakeside Avenue
    Cleveland, OH 44113

When:

   Tuesday through Friday Sep. 8 - 11, 2015
    

Tuesday, Sep. 8, 1:00pm: Developing a Documented Content Marketing Strategy

    

Wednesday, Sep. 9, 11:45am: Practical Tips, Tools, and Templates to Build Your Content Marketing Strategy

    

Wednesday, Sep. 9, 2:30pm: The New Customer Journey: Why Content Defines How Consumers Meet, Engage, and Return to Your Brand

Why:

   Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. Attendees will leave with all the materials they need to take a content strategy back to their team - and - to implement a content marketing plan that will grow their business and engage their audience.

About NewsCred

NewsCred is the world’s leading content marketing platform. We’re powering marketing technology for the future – helping brands transform the way they connect with people, build brand love, and win more customers.

Our cutting-edge technology enables top brands such as Pepsi, Pfizer, Dell, General Electric, and Spotify to create amazing content experiences with simplicity, speed, and global scale. We provide brands with a single platform to streamline the entire marketing process -- from unparalleled audience insights, content recommendations, and brand governance, to social publishing, distribution, and analytics. In one place, brands gain exclusive access to the world's largest content marketplace, licensed content from 5,000 leading publishers, original bespoke content from winning creators, and user-generated content from your brand’s biggest fans.

NewsCred is on a mission to help marketers create content people love, and prove that great storytelling will drive long-term business growth. Learn more at newscred.com and follow us on Twitter @newscred.

 

Contacts

NewsCred
Kate Gundry, 617-797-5174
press@newscred.com
or
Pluck PR
Mariah Lafey, 978-501-1971
mariah@pluckpr.com

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