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Activision Publishing Announces Strategic Relationship With Flurry To Establish Third-Party Mobile Publishing Initiative

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Activision Publishing Announces Strategic Relationship With Flurry To Establish Third-Party Mobile Publishing Initiative Jun 2012

13 June 2012

Santa Monica, CA — June 13, 2012 — Activision Publishing, a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the company has formed a strategic relationship with Flurry Inc., a leading mobile application, advertising and measurement platform, to establish a new mobile publishing initiative that will identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms.

The initiative will marry Flurry's best-in-class mobile analytics and advertising platform with Activision's industry experience, reputation, scale and mobile online platform, to provide developers with access to a large-scale customer base alongside best-in-industry development and monetization support. The games will be published under the Activision Mobile Publishing brand, however, the game developers will retain full IP control of their intellectual property.

"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Eric Hirshberg, CEO of Activision Publishing. "Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident our relationship and this new platform will yield significant results and are excited to launch it."

Flurry President and CEO, Simon Khalaf, said, "We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision's ability to support indie developer innovation, paired with Flurry's ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."

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