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Tapjoy Announces Program to Port Apps to Android, Backed by $5 Million Fund

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Tapjoy Announces Program to Port Apps to Android, Backed by $5 Million Fund Jun 2011

The Tapjoy Android Fund offers working capital, development, porting services and distribution to select developers

16 June 2011

San Francisco, CA — With the largest market share among all mobile operating systems and approximately 400,000 new Android-enabled devices being activated every day, the Android platform is quickly becoming the go-to choice for many top app developers. To help them transition existing games over to Android, Tapjoy (www.tapjoy.com), the leading discovery, engagement and monetization platform for mobile applications, today announced a new program, backed by a $5 million fund, that will port selected apps over to Android.

The Tapjoy Android Fund is designed to offer monetary and development support to game developers looking to port existing content and apps to the Android platform. Tapjoy will provide full porting and testing services to ensure the apps work on all of the leading Android handsets, and developers will have the option to leverage Tapjoy's virtual currency monetization engine, its game state server for virtual economy management, its mobile analytics platform and other value-added services. Additionally, selected games will receive a free, large-scale distribution campaign for new user acquisition through the company's performance-based advertising network.

"Tapjoy is in the business of democratizing the application ecosystem by bringing innovative content and targeted experiences to consumers while providing a level playing field for developers large and small to get their apps discovered," said Mihir Shah, President and CEO of Tapjoy. "The openness and skyrocketing popularity of the Android platform makes it a perfect match for our long-term objectives. This new porting program will identify great apps and give them the opportunities they deserve."

Tapjoy is the largest and most effective platform to help mobile app developers distribute and monetize their content, spanning more than 1,000 mobile applications and reaching over 200 million mobile consumers. The company's ad-funded payment platform and app discovery marketplace is used by hundreds of leading Android developers.

"Tapjoy's development funds and expertise have really helped SkyVu accelerate its Android development cycles," said Benjamin Vu, CEO of SkyVu. "SkyVu is excited to be bringing several new BATTLE BEARS games to Android this year. Thanks to the development funds from Tapjoy, we're able to get to the market in record time."

Applications are currently being considered for the Tapjoy Android Fund and porting program based on the quality of the gaming experience and the talent of its developers. Those interested in applying for the program should visit www.tapjoy.com/AndroidFund or email publishing@tapjoy.com to learn more.
About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to application developers and advertisers. Tapjoy is backed by top-tier investors including JP Morgan, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo. For more information, please visit www.tapjoy.com.

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