Portfolio Press Release
Offerpal Media Introduces Offerpal SURVEYS, Enabling Game Developers to Monetize Through Online Survey Offers
New standalone product features more than 1,000 survey offers; Over $12 million already paid out to publishers through survey completions
Offerpal Media Press Release
30 September 2009
NEW YORK, Sept. 30 /PRNewswire/ — At the New York Games Conference today in New York City, Offerpal Media (www.offerpalmedia.com), the leader in virtual currency monetization, announced the release of Offerpal SURVEYS, a new monetization platform for game developers and social publishers that lets their users earn virtual currency in exchange for filling out online surveys. At launch, developers will be able to monetize through more than 1,000 survey offers available in over 50 countries from top market research firms including Nielsen NetRatings, Comscore, OTX Research Inc., Synovate and others.
"Surveys are among the most popular offers we have, and they've always been an important part of our offer mix because they provide consumers with a simple, free way to earn virtual currency or digital goods," said Anu Shukla, Founder & CEO of Offerpal Media. "Offerpal SURVEYS is our new standalone product, and with it, game developers who want to focus exclusively on surveys can easily implement it and start making money in a matter of minutes."
Offerpal has traditionally included a survey option within its I-Frame, presented through both a "Surveys" tab as well as a "Survey of the Day" tab. Offerpal's all-inclusive I-Frame product displays more than 4,000 advertising offers in categories such as Mobile, Subscriptions, Personal Finance, Downloads, Small Business, Gaming, Dating, Auto and more. With the launch of Offerpal SURVEYS, all of the company's survey offers have been compiled together to form a standalone module. This new module provides developers with improved monetization and added stickiness through the "Survey of the Day" feature, which encourages users to return daily.
Offerpal SURVEYS will include the following features:
- 1,000+ survey offers
- Availability in over 50 countries
- Direct sales staff constantly adding new survey offers
- Surveys backed by top market research firms
- Superior payouts
"To date, more than 5 million surveys have been completed through Offerpal, and nearly $12 million has been paid out to publishers as a result of completed surveys," added Shukla. "We are confident that Offerpal SURVEYS will be a terrific addition to our suite of offers, as we continue to develop powerful new ways for our developer partners to make more money."
Game developers and social publishers interested in learning more about Offerpal SURVEYS or the company's complete suite of monetization, analysis and distribution services can visit www.offerpalmedia.com.
About Offerpal Media
Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers or by purchasing it through direct, global payment options. Since its launch in 2007, Offerpal has issued more than 30 billion virtual points to over 115 million consumers across 1,200+ publishers. The company is headquartered in Fremont, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com.
