Early stage IT and Healthcare Investing

Bruce Cleveland


Managing Director

"Cloud, mobile and Big Data are growth sectors where I am looking for investment opportunities. I’m most interested in teams building analytical SaaS applications that manage the revenue supply chain."

InterWest Team

Current Investments

Prior Investments

Bruce's bio

Company News


Bruce's Buzz

Bruce's video

Bruce has been a member of InterWest's IT team since 2006, focusing on investments in the enterprise B2B SaaS market. He is a former board member of Marketo (NASDAQ: MKTO), and currently serves on the boards of Aria SystemsDamballaSplice Machine and Stellar Loyalty, and is a board observer of Totango and co-led InterWest's investment in Doximity and Opal Labs.

Prior to joining InterWest, Bruce held senior executive roles in engineering, product management and product marketing with companies such as Apple, AT&T, Oracle and Siebel Systems. Bruce's last operational role was as a member of the founding executive team of Siebel Systems where he served as SVP, Marketing and SVP, Products. He is credited by Forbes and IDC with creating the most effective B2B alliance program in the software industry. 

Bruce is the president and founder of BendPoly, a professional skills academy located in Bend, Oregon that bridges the vocational gap between higher education and industry and is helping to develop Bend, Oregon into a regional technology center. Bruce also created InterWest's summer internship program with Caltech to provide InterWest portfolio companies with early access to exceptional talent.

Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.  

Bruce writes about cloud computing, venture investing and life in Silicon Valley on his blog RollingThunder.

Prior Investments

C9 (acquired by InsideSales in 2015), CubeTree (acquired by SAP in 2012), Get Satisfaction (acquired by Sprinklr in 2015), Signal Demand (acquired by PROS in 2013), Workday (IPO 2012, WDAY)

I have had the good fortune to join and help build two early stage enterprise software start-ups into industry leaders: Oracle and Siebel. Both capitalized upon technology transformations that led to rapid industry change. At Apple, I learned how to develop and deliver world-class consumer products. All were invaluable work experiences with great brands that taught me how to think about building winning companies. Today, the software industry continues to experience technology disruptions such as Cloud Computing and mobility applications that are driving a whole new class of consumer and enterprise application software. I look forward to working with entrepreneurs who see these opportunities and helping them to build market leading companies.

The Big "Bend" Theory
November, 2013
The Power of Consistency
September, 2013
Been a while….
August, 2013
Letter To IBM
December, 2012
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