Fusing Collaboration Into Enterprise Applications – Enabling the “Real” Social Enterprise

I, along with many of you, have been watching the evolution of enterprise internal collaboration products/companies such as Yammer, Chatter, Jive, and Cubetree over the years.

I was an early investor in Cubetree which was acquired by SuccessFactors and then became part of SAP when SAP acquired SuccessFactors a short time later. SAP has since renamed Cubetree to SAP Jam and it now serves as the backbone to SAPs collaboration strategy.

These products are supposed to mitigate – eliminate ? - the need for email within the enterprise and dramatically improve internal collaboration offering far easier and superior ways to capture and share information v. email/spreadsheets, etc.

However, if you can get the product managers and/or CEOs of these product/companies to speak candidly off the record, with rare exception, the adoption level of these products has been far less than the creators and the companies that purchased these solutions had hoped for.

Why? I have a simple thesis.

How Will Salesforce Adapt to the Next Platform Shift: Mobile Computing?

I posted an article on TechCrunch last Friday. The title of the article was “How Will Salesforce Adapt to the Next Platform Shift: Mobile Computing?”

The purpose of the article was to point out that every decade or so a new computing platform emerges. Market leading incumbents typically have the most to lose when these shifts occur and typically have the most difficult time making the transition due to legacy architectures and revenue streams dependent upon preserving the status quo.

Back To The Future….

I recently had the opportunity and pleasure to speak on a panel held at Oracle HQ in Redwood City, CA. It was a small conference – sponsored by Oracle – and attended by current Oracle ISVs to discuss the issues of converting and/or building a SaaS business. The panel was moderated by Kevin Dobbs with Montclair Advisors .

Joining me on the panel were Byron Deeter, a GP at Bessemer Ventures and Joel York, CMO at Xignite. I really enjoyed the panel members and the audience interaction and was reminded again just how bright the people are throughout Silicon Valley and how fortunate I have been to work in an industry where the US still continues to lead the rest of the world.

Tangible Small Business Results from Social Media

Cool infographic regarding small businesses and their use of social media. This demonstrates some tangible business value now being derived from leveraging social media sites.

How Small Businesses Are Using Social Media – crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING

Is Your Business Idea “8 Minute Abs” or “7 Minute Abs”?

For those of you who have seen the movie “There’s Something About Mary”  – the 1998 comedy starring Cameron Diaz, Ben Stiller and many other great actors/comedians - there is a scene where a hitchiker (Harland Williams) is picked up by Ted (Ben Stiller) and the hitchhiker – who the audience knows is a psychotic killer - starts telling Ted about his great new business idea: