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Appboy Introduces Personalization Empowering Marketers to Customize Messaging for Every User


Appboy Introduces Personalization Empowering Marketers to Customize Messaging for Every User Mar 2015

NEW YORK, March 25, 2015 /PRNewswire/ -- Appboy, the leader in Mobile Marketing Automation, announces the launch of personalization, empowering marketers to customize any part of a message from subject line to sign-off to reflect any data stored on the user profile and send it across all messaging channels.

Photo - http://photos.prnewswire.com/prnh/20150324/194199

Photobucket Corporation, a leading online photo sharing and print community, used Appboy to send an email campaign with personalized subject lines promoting an exclusive two-day sale. The campaign resulted in their most successful email of the year.

"The initial impact of personalizing subject lines has been staggering," states Hannah Moorhead, Senior Marketing Coordinator at Photobucket. "The combination of a personalized email paired with flash-sale urgency produced record-setting revenue numbers for us and has nearly doubled our open rates. These initial results are encouraging and make us excited about the personalization testing we have planned in the future."

Appboy's advanced capabilities provide functionality beyond just customization of subject lines or text selections, to support sending messages in customers' preferred languages, or using key-value pairs to send individualized promotional codes to devices.

"Sending the right message at the right time is key, but the ability to personalize the message for each of your customers takes it a step further. Appboy's extensive customer profiles allow the marketer to customize almost all aspects of their communications," says Mark Ghermezian, Co-Founder and CEO of Appboy. "Our advanced personalization features are empowering marketers to speak with their customers on a one-on-one level, maximizing the effectiveness of their outreach."

About Appboy
Appboy is the global leader in Mobile Marketing Automation. The company is empowering marketers to increase mobile engagement through intelligent, data driven decisions. Employing robust user profiles, rich customer segmentation, and multi-channel messaging (push notifications, in-app messages, email, News Feed), brands can effectively cultivate relationships with their customer base. Clients like iHeart Media, Samsung, Gannett, Urban Outfitters, LifeLock, and Shutterfly use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Media Contact
Caitlin Boyd

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