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Cool Vendors Recognized for Being Innovative, Intriguing and Impactful

SAN MATEO, Calif. – April 15, 2015 – C9 today announced it has been named in the Gartner, Inc. “Cool Vendors in Tech Go-to-Market, 2015”[i] report by Todd Berkowitz, et al, published April 13, 2015. The report evaluates innovative new vendors, products and services that empower sales, marketing and channel practitioners at technology and service providers to improve effectiveness and productivity. Gartner, Inc. is the world’s leading information technology research and advisory company and offers world-class, objective insight on a wide variety of IT solutions.

“Predictive Analytics is totally changing the way that companies target, sell and close business. It’s allowing sales organizations to double forecast accuracy and accelerate close rates by nearly 25 percent,” said Michael Howard, CEO of C9. “Historically, the kind of fire power we’re serving up has been extremely expensive to access and time consuming to deploy. But we’re packaging it as a SaaS offering so that any company, large or small, can afford it and realize immediate value. We’re very proud of the success our customers have achieved and are honored to be recognized by Gartner as a Cool Vendor.”

C9’s Predictive Sales offering addresses the needs of sales organizations that are looking to move beyond management by spreadsheet and anecdotal data points. It harnesses the power of predictive analytics to help executives, sales operations teams and reps alike to get objective intelligence on which deals to pursue, how to close them and how much to forecast.

“Traditionally, data science has been a black box,” said Andy Twigg, chief technology officer for C9. “Companies spent inordinate amounts of money aggregating data, hiring data scientists, handcrafting predictive models—without any idea of what they’d learn. At C9, we take uncertainty out of the equation by showing customers in advance exactly what kinds of answers they’ll get: how much they’ll book, which deals they’ll close and what actions will accelerate wins. We know that data science concepts like random forest and Poisson regression can be daunting. So we make it simple by delivering insights that are easy to understand and easy to translate into action.”

For more information or to purchase C9, please contact: salesteam@c9inc.com

About C9

Companies such as Thompson Reuters, LinkedIn, and Pitney Bowes rely on C9’s predictive sales applications to increase revenue, generate more precise forecasts and mitigate pipeline risk. C9 uses data science to answer forward-looking questions like “which deals can I close in the coming quarter,” “how much revenue will I book,” “which reps will exceed quota,” and “what are the proven behaviors that will get more reps to their number.” C9 applications power the predictive sales organization by eliminating surprises and prescribing the actions that accelerate top-line growth.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


[1] Gartner “Cool Vendors in Tech Go-to-Market, 2015” by Todd Berkowitz, Tiffani Bova and Mark Paine, 13 April 2015.

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