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Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners


Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners Jun 2015

Launch partners include measurement and attribution providers AppsFlyer, adjust and TUNE

SAN FRANCISCO, June 2, 2015 /PRNewswire/ -- Tapjoy, the mobile app industry's leading Mobile Marketing Automation and Monetization Platform, today announced a new Integrated Attribution Program to enable app marketers to optimize their ad campaigns using independent, third-party attribution data. Initial partners in the program include AppsFlyer, a leading mobile advertising measurement platform, adjust, a mobile attribution and analytics company with comprehensive business intelligence services, and TUNE, the enterprise platform for mobile attribution and measurement.

App developers using Tapjoy's analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the Integrated Attribution Program, the same tools can be applied to user acquisition data on close to 1,000 other mobile advertising channels. Having this data from AppsFlyer, adjust, TUNE, and others consolidated in a single dashboard provides marketers with comprehensive visibility on all of their user acquisition sources. Through this program, Tapjoy delivers actionable insights against which future campaigns can be optimized based on the ultimate metric, ROI.

"Today's mobile marketers face an incredibly competitive landscape from which to identify, attract, retain and monetize the best customers for their apps, and they need comprehensive tools to power continuous improvement of their customer acquisition efforts," said Paul Longhenry, SVP business and corporate development, at Tapjoy. "The addition of customer acquisition channel data form these leading attribution tracking partners introduces a powerful new optimization input that should be immediately impactful for developers utilizing the Tapjoy platform."

"Tapjoy's Integrated Attribution Program is a great step forward because it brings user acquisition signal to a powerful monetization platform already used by 1,000s of the industry's strongest mobile developers. We are excited to be one of its initial participants," said Oren Kaniel, CEO of AppsFlyer.

About AppsFlyer: AppsFlyer enables app marketers, brands and ad agencies to optimize their marketing spend by measuring campaigns across more than 1000 integrated mobile ad networks, including Facebook, Google and Twitter. The platform currently measures more than $1 billion in annual mobile ad spend and more than 300 million mobile app installs every month.

"We're playing at the forefront of mobile marketing technology. These integrations provide ways to improve optimization and attribution analytics," said CEO and co-founder of adjust, Christian Henschel.

About adjust: adjust is a business intelligence platform for mobile apps, providing the most comprehensive and reliable analytics and attribution solutions for companies worldwide. With adjust's open-source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. adjust provides streamlined reporting for actionable metrics. adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic adjust integration is trusted by over 600 networks worldwide.

"Unifying performance marketing data across all networks is a key requirement for all leading mobile app marketers. We're excited to join Tapjoy's Integrated Attribution Program and know the combination of our respective services will be a great value add for our mutual customers," said CEO of TUNE, Peter Hamilton.

About TUNE: TUNE is a service for marketers to manage organic and paid partnerships on mobile devices and run campaigns across dozens or hundreds of channels like search, social media, app store discovery, email marketing, retargeting and any number of advertising partners.

About Tapjoy
Tapjoy's mission is to help freemium mobile app publishers maximize their revenue. Its Marketing Automation Platform for mobile apps uses market leading data science and predictive analytics to drive deeper engagement and optimized revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps globally and its global reach is currently more than 520MM monthly active users (December, 2014). Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2015 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

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