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Tapjoy Helps Fuel the Growth of Glu's Gun Bros App on Mobile Platforms


Tapjoy Helps Fuel the Growth of Glu's Gun Bros App on Mobile Platforms Mar 2011

Increases monetization rates while providing scalable, effective user acquisition

3 March 2011

San Francisco, CA — Tapjoy, Inc. (www.tapjoy.com) today announced that it successfully helped Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of social games for smartphone and tablet devices, fuel the revenue and audience growth of its latest hit game, Gun Bros. Tapjoy's alternative payment platform helped Glu improve Gun Bros' monetization rates, while its app distribution network provided scalable and effective promotion.

"The success of Gun Bros validates our strategy of building high-quality, freemium games that monetize through microtransactions, in-game advertising and offers," said Michael Breslin, vice president of marketing for Glu. "Tapjoy is an ideal partner to help us both monetize and distribute our games because they truly understand what it takes to build a successful freemium business on mobile platforms."

Downloaded by more than 6.8 million consumers on iPhone, iPod, iPad and Android devices, Gun Bros provides players with a mix of action, story and comedy during adventures full of adrenaline and a large variety of over-the-top guns.

Tapjoy enables Gun Bros players to earn the game's virtual currency, War Bucks, for free in exchange for taking part in targeted, high-quality advertising offers or for downloading and trying other, relevant apps. War Bucks can then be redeemed to purchase in-game items such as new guns, armor and explosive power-ups.

For the complete case study on Tapjoy's partnership with Glu Mobile, visit www.tapjoy.com/glu.pdf.
About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global publisher of social games for smartphone and tablet devices. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world - supporting iOS, Android, Palm, Windows Phone 7 devices and beyond. Glu is focused on bringing the best in social, freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Brazil, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Atari, Caesar's and Fox. Consumers can find high-quality, fresh entertainment created exclusively for their mobile devices wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.
About Tapjoy, Inc.

Tapjoy is the leading platform company for social and mobile applications. The company's turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms. The company is headquartered in San Francisco, California. Investors include Rho Ventures, Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.tapjoy.com.

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