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Welltok Bolsters Leadership Team With New CMO and CTO


Welltok Bolsters Leadership Team With New CMO and CTO Jan 2014

Mobile health guru Michelle Snyder and tech architect Vance Allen round out executive team

Denver, CO, January 29, 2014 - Welltok, Inc. is primed for success with the industry’s strongest leadership team at the helm. The company announced today that Michelle Snyder and Vance Allen joined the diverse team as its chief marketing officer (CMO) and chief technology officer (CTO), respectively.

“We are in the business of helping population health managers optimize their customers’ health and reward them for doing so. This requires a unique, multi-disciplinary blend of healthcare domain expertise and applied technology competencies that we’ve assembled with our accomplished management team,” said Jeff Margolis, chairman and CEO for Welltok. “Vance brings the experience of retooling the education industry from bricks and mortar to an on-demand virtual learning environment. And, Michelle successfully drove mobile adoption among physicians, arguably the most challenging category of healthcare constituents in which to effectively change behaviors.”

Snyder brings more than a decade of experience from Epocrates, now an athenahealth (Nasdaq:ATHN) company. As an early member of the senior management team, Snyder helped shape Epocrates’ vision and build the industry’s leading mHealth brand. Snyder most recently served as an executive-in-residence for InterWest Partners with a focus on the intersection of healthcare, technology and consumers. Snyder continues to advise InterWest as well as innovative digital health companies Propeller Health, HealthLoop and HealthFinch, and startup accelerators BluePrint Health and RockHealth.

“It’s been exciting to track the rise of the consumer movement in healthcare. We’ve undoubtedly hit a tipping point where the sheer volume of health-related apps, devices and programs hitting the market is daunting. Welltok is setting out to help solve this challenge by creating personalized health itineraries for consumers and reward healthy choices,” said Snyder. “It’s invigorating to be part of the journey, and to be back doing what I love – building a new market and creating a trusted brand in this dynamic industry.”

Allen joins Welltok from Pearson eCollege where he served as CTO and was responsible for its production, infrastructure, software architecture and development. Under Allen’s leadership, Pearson eCollege created a personalized learning environment on the most advanced, scalable and dependable SaaS learning platform in the education industry. He also initiated development of a dynamic cloud-based learning environment that stimulates social learning, incorporates multi-media and enables distribution of content on a massive scale. Allen is often credited for building the first cloud-based learning management system when he joined the company in 1997.

“My role is essentially to make the magic happen. We are building a platform that integrates a host of third-party content and tools, processes massive volumes of data, and spits out a useful social health itinerary. Based on my experience in the education world, personalization is paramount for a novel and compelling consumer experience. That’s what we are setting out to achieve at Welltok,” said Allen, “and we will.”

Follow Snyder on Twitter at @mnsynder or connect to both on LinkedIn: Michelle Snyder and Vance Allen.

About Welltok®, Inc.

As the pioneering Social Health Management™ company, Welltok is revolutionizing the way population managers optimize consumer health by aligning activities and behaviors with the right incentives and rewards. CaféWell, the company’s Health Optimization Platform™, drives engagement and incentivizes healthy behaviors though a novel combination of social, gaming and personalized activities. Welltok provides population health managers with a Platform as a Service solution that enhances revenue growth, increases administrative efficiencies and delivers health care value.


Welltok, Inc.
Erica Sniad Morgenstern

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