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ACR Analytics Announces Partnership with Optimizely


ACR Analytics Announces Partnership with Optimizely Dec 2014

Quick-start consulting packages and ongoing test execution services make experience optimization easy.

Portland, OR December 16, 2014 - Portland's ACR Analytics is pleased to announce a new partnership with San Francisco-based Optimizely, the world’s leading experience optimization platform. Effective immediately, ACR will work with Optimizely to offer test execution services that make experience optimization easier than ever for marketing organizations.

Split testing (also referred to as A/B testing or multivariate testing), one major component of experience optimization, is a method of conducting controlled, randomized experiments wherein incoming web traffic is distributed unknowingly between the original (control) and the different variations. The results from each variation are compared to determine which version showed the greatest improvement. This marketing methodology is frequently used to test changes to signup forms, registration pages, calls to action, or any other parts of a website where a measurable goal can be improved.

ACR’s expert staff will assist clients in developing a comprehensive testing strategy, implementing the Optimizely code (integrating with tag management systems as needed), creating and executing test plans, evaluating test results, and determining action plans. ACR will also provide ongoing testing services for clients that do not have testing staff in house, as well as personalized staff training for getting in-house testers up to speed with Optimizely.

Clients can choose from a Quick Start Package, Test Execution Package or Optimization Monthly Retainer. To get started or for more information, contact ACR at 503.582.0306 or info@acranalytics.com.

Brian Agranoff, President of ACR Analytics, said, “Our partnership with Optimizely will allow us to help our customers better understand and develop a successful and ongoing optimization effort and culture. This in turn will help these organizations distill otherwise overwhelming rivers of data into clear, impactful action.”

Travis Bryant, VP of Sales at Optimizely, “Web analytics and optimization efforts go hand in hand. This partnership with ACR is a perfect fit for us and our client bases, who need easy-to-use, multi-channel solutions, shepherded by trusted industry experts. We’re pleased to be able to offer them that in just one stop.”

About ACR Analytics: ACR Analytics is a digital marketing consultancy fueled by analytics, offering a range of advanced services to help companies of all sizes— from web start-ups to Fortune 500 global enterprises—Acquire, Convert and Retain customers. Our highly experienced analysts, consultants, solution architects and developers provide strategy, analytics, accuracy and digital marketing audits, implementation, optimization, scorecard automation, tag management, mobile development and other data and business intelligence services.

We serve as trusted advisors to our clients, providing guidance and industry acumen to help businesses make informed decisions and unleash their data to maximize performance across the entire customer experience (reach more customers, optimize brands, brand experience and strategies, drive more sales, and improve brand experience.) Our deep understanding of the digital space enables us to provide meaningful and actionable recommendations and valuable insights, to help customers make informed decisions that achieve real impact and growth.

About Optimizely: Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 8,000 customers looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 7 billion optimized visitor experiences.

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