On July 30, 2018, Cheetah Digital, the leading independent, enterprise cross-channel marketing software company, announced its acquisition of Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. InterWest was the lead investor in Stellar Loyalty, which delivers the most advanced loyalty and engagement solution spanning customer acquisition, engagement, transactions, and rewards. Built around real-time customer interaction profiles, Stellar Cloud Applications help brands drive frequency, maximize customer revenue, and build more loyal and profitable relationships. Stellar Loyalty has offices in North America, Europe and Asia. Together, Cheetah Digital and Stellar Loyalty will redefine customer engagement and loyalty for B2C marketers, enabling them to create more relevant consumer experiences that drive greater revenue for their brands. The convergence of Stellar Loyalty's big data architecture with Cheetah Digital’s Marketing Suite provides marketers with an unprecedented, single platform solution with next-generation data management and superior cross-channel execution capabilities.