Gain Fitness’s website and mobile app personalize exercise science to fit individuals’ unique lifestyles. Launched in 2011, it plans to disrupt the fitness industry, which is overly focused on sensationalized, guilt-driven marketing and aggressive distribution models. Founded by Google veterans and fitness experts, the company’s web and mobile services use patent-pending algorithms to create highly personalized, dynamic workout programs based on an individual’s body, goals and lifestyle. Their methods leverage the best of gaming dynamics, social media and machine learning to get people started and keep them progressing, producing real fitness results.